DESIGNER
NUFACE
Elevating NuFACE’s mobile app experience through expressive, sketch-inspired illustrations that transform a functional skincare process into a clear, elegant and human-centered guided ritual.
CLIENT
NUFACE
YEAR
2021
SERVICES
UI/UX DESIGN
ILLUSTRATION
(OVERVIEW)
This project focused on enhancing the NuFACE mobile app experience by reimagining the step-by-step microcurrent application guide through custom illustrated UI elements. As a leader in at-home skincare innovation, NuFACE sought a more engaging and intuitive way to communicate its treatment process. The goal was to transform functional instructions into a visually elevated experience that blended clarity, elegance and approachability while reinforcing the brand’s position at the intersection of science and beauty.
(THE CHALLENGE)
The primary challenge was to evolve the existing line-based instructional visuals into something more expressive and human while maintaining absolute clarity for a process that requires precision. The original system felt flat and purely functional, lacking warmth and emotional connection. At the same time, the illustrations needed to remain highly minimal so they would not distract from the treatment zones or overwhelm the user during application. The balance between usability and visual storytelling was critical, ensuring the experience remained both beautiful and practical.
(OUR APPROACH)
The approach centered on creating a refined sketch inspired illustration system that felt soft, sensual and accessible while still being instructional at its core. Through rapid exploration and iterative sketching, I refined a visual language that prioritized simplicity and intentional detail. Each illustration was designed to guide the user step by step through the microcurrent process, using subtle line work and expressive form to bring clarity without visual noise. This “less is more” philosophy allowed the experience to feel elevated while remaining grounded in usability, aligning seamlessly with NuFACE’s brand ethos.
(RESULTS & IMPACT)
The final system transformed a previously utilitarian set of instructions into a cohesive, elegant and intuitive visual experience. Users are now guided through the microcurrent application process with greater clarity and confidence, supported by illustrations that feel both functional and emotionally resonant. The updated experience strengthens NuFACE’s digital presence by making the skincare ritual feel more approachable, human and thoughtfully designed, reinforcing the brand’s promise of beauty reimagined through clarity.
CONTACT INFO
(+1) 786-202-0153
hello@destinycrawford.com