DESIGNER
CORVEL
Bringing CorVel’s rebrand to life through an integrated experiential design system that elevated their conference presence with cohesive, people-focused visual storytelling.
CLIENT
CORVEL
YEAR
2022
SERVICES
EXPERIENTIAL DESIGN
ADVERTISING
ENVIRONMENTAL DESIGN
(OVERVIEW)
This project focused on bringing CorVel’s newly developed rebrand to life through a cohesive suite of experiential and environmental design assets for their presence at the National Comp Conference. CorVel, a national leader in risk management solutions across workers’ compensation, auto, health and disability management, needed a booth experience that would formally introduce their refreshed identity while standing out in a highly competitive conference environment. The work included a full system of exhibition materials designed to create a unified and memorable brand presence across the physical space.
(THE CHALLENGE)
The challenge was to translate a newly established brand identity into a physical environment that could immediately capture attention while communicating trust, professionalism and innovation. In a fast paced conference setting, CorVel needed to differentiate itself without overwhelming the audience or losing clarity in messaging. The system had to balance bold visual expression with a human centered approach, ensuring the brand felt both elevated and accessible while reinforcing CorVel’s commitment to “taking care of people and business.”
(OUR APPROACH)
The approach centered on extending CorVel’s rebrand into a dynamic spatial system inspired by its new visual language. I incorporated vibrant, stadium like graphic forms and duotone photography to create a strong sense of energy and movement while maintaining a clear narrative focus on the people behind the services. These design elements were applied across a range of touchpoints including lanyards, brochures, digital wall ads, hanging banners and meter boards, ensuring consistency throughout the booth experience. The result was an environment that felt immersive and intentional, guiding attendees through the brand story in a visually engaging way.
(RESULTS & IMPACT)
The final execution successfully debuted CorVel’s rebrand at the National Comp Conference, creating a cohesive and high impact booth experience that drew attention and reinforced brand recognition. The environmental system helped establish a stronger emotional connection to the brand by highlighting both innovation and the people it serves. Across all materials, the refreshed identity was communicated clearly and consistently, positioning CorVel as a forward thinking leader in risk management while strengthening its presence in a highly competitive industry setting.
CONTACT INFO
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