01
NuFACE
NuFACE
NuFACE
Enhanced NuFace's mobile app by creating engaging step-by-step sketched illustrations for their microcurrent application process
CLIENT
NuFACE
ROLE
DESIGNER
RESPONSIBILITIES
UX DESIGN, ILLUSTRATION
YEAR
2021
NuFACE
NuFACE
THE BRIEF
NuFACE is a manufacturer of skin care products and devices. It’s mostly known for its at-home facial toning devices that use microcurrent technology.
NuFACE is a manufacturer of skin care products and devices. It’s mostly known for its at-home facial toning devices that use microcurrent technology.
This project embodies the harmony of illustration and user experience, designed to enhance the NuFACE mobile app with an intuitive and engaging step-by-step guide for microcurrent application. With a focus on clarity and elegance, the illustrations bring the skincare routine to life, ensuring users can easily identify key treatment areas.
This project embodies the harmony of illustration and user experience, designed to enhance the NuFACE mobile app with an intuitive and engaging step-by-step guide for microcurrent application. With a focus on clarity and elegance, the illustrations bring the skincare routine to life, ensuring users can easily identify key treatment areas.
THE CONCEPT
Initially, a line art illustration style had been developed for the app, but it felt too "hollow" and lacked the desired warmth, depth, character, and authenticity. NuFACE wanted to move away from this direction, hoping for illustrations that would bring the application process to life in a more engaging, expressive, and unbiased manner. They wanted the illustrations to maintain soft, sensual expressions while emphasizing the application focus areas.
Initially, a line art illustration style had been developed for the app, but it felt too "hollow" and lacked the desired warmth, depth, character, and authenticity. NuFACE wanted to move away from this direction, hoping for illustrations that would bring the application process to life in a more engaging, expressive, and unbiased manner. They wanted the illustrations to maintain soft, sensual expressions while emphasizing the application focus areas.
"where beauty meets precision"
NuFACE provided me with a mapped guide of a woman's face, highlighting key focus areas with circled regions from multiple angles—left profile, right profile, and a face-forward view of the forehead—to ensure precise and effective illustration placement.
The primary challenge was crafting a sketched art style that highlighted the key focus areas of the microcurrent application process without overpowering them. Rapid sketching facilitated idea generation, helping to refine the balance between detail and simplicity. Excessive detail risked distracting from the focus areas, while too much simplification could compromise clarity.
The primary challenge was crafting a sketched art style that highlighted the key focus areas of the microcurrent application process without overpowering them. Rapid sketching facilitated idea generation, helping to refine the balance between detail and simplicity. Excessive detail risked distracting from the focus areas, while too much simplification could compromise clarity.
THE OUTCOME
The design approach embraced a “less is more” philosophy—soft, expressive, and approachable visuals that simplify complex instructions without overwhelming the user. The result is a seamless and visually refined experience, where beauty meets precision, enhancing both usability and brand identity.
The design approach embraced a “less is more” philosophy—soft, expressive, and approachable visuals that simplify complex instructions without overwhelming the user. The result is a seamless and visually refined experience, where beauty meets precision, enhancing both usability and brand identity.
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© 2025