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NuFACE

NuFACE

NuFACE

Enhanced NuFace's mobile app by creating engaging step-by-step sketched illustrations for their microcurrent application process

CLIENT

NuFACE

ROLE

DESIGNER

RESPONSIBILITIES

UX DESIGN, ILLUSTRATION

YEAR

2021

NuFACE

NuFACE

THE BRIEF

NuFACE, a leader in skincare innovation, is best known for its at-home facial toning devices powered by microcurrent technology.

NuFACE, a leader in skincare innovation, is best known for its at-home facial toning devices powered by microcurrent technology.

This project was all about elevating the NuFACE mobile app experience—transforming a step-by-step guide into something not only intuitive, but also visually engaging. By blending illustration with user experience design, the goal was to bring clarity, elegance, and a touch of artistry to the everyday skincare ritual.

This project was all about elevating the NuFACE mobile app experience—transforming a step-by-step guide into something not only intuitive, but also visually engaging. By blending illustration with user experience design, the goal was to bring clarity, elegance, and a touch of artistry to the everyday skincare ritual.

THE CONCEPT

The original line art style, while functional, felt too flat—lacking warmth, depth, and personality. NuFACE envisioned something more human, expressive, and universally approachable. My new direction leaned into soft, sensual illustration that felt alive, authentic, and inclusive, while still laser-focused on the microcurrent application process.

The original line art style, while functional, felt too flat—lacking warmth, depth, and personality. NuFACE envisioned something more human, expressive, and universally approachable. My new direction leaned into soft, sensual illustration that felt alive, authentic, and inclusive, while still laser-focused on the microcurrent application process.

"Beauty, reimagined through clarity"

became the guiding mantra, inspiring a design language that transformed skincare from a routine into a visual story. To ensure accuracy, NuFACE provided mapped facial guides showing key focus zones across multiple angles—profile and face-forward views. These became the foundation for the illustrations.

The balancing act (the challenge): create a sketch-inspired style that was detailed enough to guide users with confidence, but minimal enough to keep focus on the treatment areas. Rapid exploration and iterative sketching helped refine this balance—too much detail risked distraction, while oversimplification could undercut usability.

The balancing act (the challenge): create a sketch-inspired style that was detailed enough to guide users with confidence, but minimal enough to keep focus on the treatment areas. Rapid exploration and iterative sketching helped refine this balance—too much detail risked distraction, while oversimplification could undercut usability.

THE OUTCOME

The final illustrations embraced a “less is more” approach. They felt soft, expressive, and approachable. The result: a seamless visual experience where complex instructions are distilled into simple, elegant storytelling. By elevating usability while aligning with NuFACE’s brand identity, the design brought the mantra to life: beauty, reimagined through clarity.

The final illustrations embraced a “less is more” approach. They felt soft, expressive, and approachable. The result: a seamless visual experience where complex instructions are distilled into simple, elegant storytelling. By elevating usability while aligning with NuFACE’s brand identity, the design brought the mantra to life: beauty, reimagined through clarity.

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