02
CorVel
CorVel
CorVel
This portfolio piece showcases the exhibition materials I designed for CorVel’s presence at a conference, where they aimed to formally introduce their rebrand.
CLIENT
CorVel
ROLE
DESIGNER
RESPONSIBILITIES
ENVIRONMENTAL DESIGN
YEAR
2022
CorVel
CorVel
THE BRIEF
CorVel is a national provider of risk management solutions for workers' compensation, auto, health and disability management industries.
CorVel is a national provider of risk management solutions for workers' compensation, auto, health and disability management industries.
The creative brief emphasized creating an engaging and visually cohesive experience that would introduce CorVel's newly developed rebrand and attract people to their conference booth, maximizing their impact within the conference space.
The creative brief emphasized creating an engaging and visually cohesive experience that would introduce CorVel's newly developed rebrand and attract people to their conference booth, maximizing their impact within the conference space.
THE CONCEPT
The exhibition materials drew significant inspiration from CorVel’s new brand identity elements, incorporating vibrant stadium-like shapes that frame duo-tone photography of insured individuals as well as risk and benefits professionals. This dynamic visual concept highlights the company's commitment to innovation and the people they serve.
The exhibition materials drew significant inspiration from CorVel’s new brand identity elements, incorporating vibrant stadium-like shapes that frame duo-tone photography of insured individuals as well as risk and benefits professionals. This dynamic visual concept highlights the company's commitment to innovation and the people they serve.
booth exhibition materials included:
a lanyard, brochures, digital wall ads, hanging banners, and a meter board.
By emphasizing human-centered visuals and bold, innovative elements, my design concepts align with CorVel’s mottos of "taking care of people and business" and "raising the bar for care." These visuals reflect the company’s dedication to both quality service and continuous improvement in the industries they serve.
By emphasizing human-centered visuals and bold, innovative elements, my design concepts align with CorVel’s mottos of "taking care of people and business" and "raising the bar for care." These visuals reflect the company’s dedication to both quality service and continuous improvement in the industries they serve.
THE OUTCOME
The outcome was a successful debut of CorVel’s rebrand at the National Comp Conference, where the exhibition materials effectively captured attention and showcased the company’s refreshed identity.
The outcome was a successful debut of CorVel’s rebrand at the National Comp Conference, where the exhibition materials effectively captured attention and showcased the company’s refreshed identity.
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