03
NACCHO
NACCHO
NACCHO
Designed a comprehensive style guide deck to assist NACCHO in the creation of future campaign materials.
CLIENT
NACCHO
ROLE
ART DIRECTOR
RESPONSIBILITIES
BRANDING
YEAR
2024
NACCHO
NACCHO
THE BRIEF
The National Association of County and City Health Officials (NACCHO) supports and advocates for local health departments to improve community health and safety across the United States.
The National Association of County and City Health Officials (NACCHO) supports and advocates for local health departments to improve community health and safety across the United States.
NACCHO sought a cohesive visual identity for their Project Firstline educational resources and campaign materials. Their goal was to engage public health professionals, strengthen collaboration with healthcare workers and local health departments, and enhance training accessibility. They needed a unified style guide to ensure consistency across their materials.
NACCHO sought a cohesive visual identity for their Project Firstline educational resources and campaign materials. Their goal was to engage public health professionals, strengthen collaboration with healthcare workers and local health departments, and enhance training accessibility. They needed a unified style guide to ensure consistency across their materials.
THE CONCEPT
This project explores hand-drawing as a design element that goes beyond functionality, bringing depth and personality to visual storytelling. I focused on the nuances of hand-drawn icons and illustrations to craft designs that tell a story and emotionally resonate with their audience. Knowing that custom illustrations can simplify complex ideas and enhance engagement, we saw them as the perfect fit for this client’s focus on local public health practice and systems.
This project explores hand-drawing as a design element that goes beyond functionality, bringing depth and personality to visual storytelling. I focused on the nuances of hand-drawn icons and illustrations to craft designs that tell a story and emotionally resonate with their audience. Knowing that custom illustrations can simplify complex ideas and enhance engagement, we saw them as the perfect fit for this client’s focus on local public health practice and systems.
infusing the brand with a human touch
hand-drawn elements add character and warmth, creating an emotional connection with audiences
Since my role was limited to producing the style guidelines rather than the design materials themselves, it was essential to keep the guidelines straightforward for NACCHO team members with no design expertise.
Since my role was limited to producing the style guidelines rather than the design materials themselves, it was essential to keep the guidelines straightforward for NACCHO team members with no design expertise.
THE OUTCOME
This style guide project captures my passion for branding and dedication to creating visually striking identities. By carefully exploring the potential of hand-drawn design, I aim to inspire and showcase how strategic branding choices can elevate brands to new levels.
This style guide project captures my passion for branding and dedication to creating visually striking identities. By carefully exploring the potential of hand-drawn design, I aim to inspire and showcase how strategic branding choices can elevate brands to new levels.
©CRAWFORDCREATIVE
© 2025